Circling helps us reveal deeper motivations for our actions, giving us the freedom to choose to embrace or change what we discover. Often this shows us the timeless wisdom that "projection makes perception"—that wherever we point one finger at someone else, three fingers are pointing back at ourselves.
A classic example is when we want to "fix the discomfort" of someone seemingly in pain, only to realize that we're actually trying to fix our own discomfort at seeing them in something we don't like!
This kind of projection is so commonplace it is often taken for granted...but it doesn't have to be. Here's a playful and serious look at how we at Circling Europe attempt see and then "own" the unconscious projections in our marketing plans. We hope it is useful for you too!
Instructions: Ask yourself these questions during any marketing. We see that absolutely everything(including this piece of writing) sets context. Like many of our guidelines, these are questions are better used for personal inquiry than for evaluating someone else. :)
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